New Advanced Webinar: Making Loyal Donors With Email August 12th

New Advanced Webinar: Making Loyal Donors With Email
Creating Long-term Donors with Automated Email Marketing

WHEN: Tuesday, August 12th 2014
12:00 noon PT -1:30 PT/ 3:00 pm ET to 4:30ET

WHO: Melinda Snow Olson, owner of Left-Brained Marketing





What happens after you get your first donation from a new donor?

If you are like most nonprofits, the honest answer is “not much”.

If it’s online, maybe they get an automated email, and an official thank you letter, and that’s it.

So do they give again?

Most likely not! Blackbaud’s 2013 research shows that 57% of donors never give again after the first gift!

How can you turn this equation around?

You want your new donor to express interest, engage, support, and ultimately continue to give over the long term.

But you have so much on your plate!

You just don’t seem to have the resources to follow-up consistently with all of them in order to make this happen.

You know how hard it is to get new donors. It is some of the most important, and most time intensive work you do.

But the truth is that you are probably spending so much time and money to get new donors that you are ignoring a critical element of continued success and growth.

In fact, the best way to continue to grow your donor base is by keeping more of the donors you already have.

Are you guilty of focusing so much on finding new donors that you forget the donors you already have?

Do you think stewardship will be expensive and take resources that you simply don’t have?

Does donor stewardship through email seem so complicated that you don’t even want to start?

It doesn’t have to be complicated!

Large successful nonprofits (and small successful nonprofits!) who learn email automation secrets are finding that they can keep their donors by using the right series of automated emails.

Bottom Line: It doesn’t have to cost a lot to keep a donor. Your focus on keeping your donors is a better decision in time and money than going out to get new donors.

In this new webinar, you can learn the simple secrets of keeping your donors and increasing donations by automating your donor email marketing.

This webinar will help you:

  • Understand the “leaky bucket” and what to do about it
  • Learn about autoresponders, and why you should care
  • Utilize your existing evergreen content
  • Follow the step-by-step process of automating donor engagement
  • Map the ideal journey for your donors
  • Identify which kinds of messages to use when
  • Capture your process with worksheets to document your steps

Bonus Materials:

  1. Worksheets to help you make the most effective autoresponders possible
  2. Checklists to re-purpose content to help you work smarter, not harder in your fundraising office
  3. The webinar recording
  4. The webinar slides


WHAT: NEW ADVANCED Webinar: Making Loyal Donors With Email
Creating Long-term Donors with Automated Email Marketing

WHEN: Tuesday, August 12th 2014
12:00 noon PT / 3:00 pm ET

WHO: Melinda Snow Olson, owner of Left-Brained Marketing


Melinda Snow Olson has been a marketing executive, small business owner, top-of-her-class MBA, university strategy instructor, and marketing process consultant. Working with both established brands and entrepreneurial start-ups, Melinda has supported hundreds of small businesses and organizations. She has created marketing programs, processes, and lead generation systems, and trained business owners and teams in the best ways to plan, execute, and follow-through on their marketing for greatest impact.

For more than 20 years, her focus has been on growing organizations by building marketing and sales systems for lead generation, customer acquisition, and client retention. Her approach helps her clients simplify the work and gain greater control and insight so they can focus on what they love to do best.


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